“Discover the Extraordinary” – CDS’ Unveils New Brand Campaign

Cirque du Soleil Entertainment Group (“Cirque du Soleil”), a world- leading producer of high-quality live entertainment, launched its new brand campaign Discover the Extraordinary. A year after the relaunch of its shows worldwide, Cirque du Soleil is today renewing its commitment to take audiences beyond expectations, to the outer limits of the imagination, and to feel the deepest emotions. Four decades later, this commitment to always go further in creating the extraordinary fuels its daily mission.

With this positioning, Cirque du Soleil reinforces that its shows go beyond the expected and transcend languages, countries, and cultures. The company has always been more than a circus; it defies the rules of convention and is an emotion generator. It creates the most daring reality.

For the first time in several years, the company wanted to create brand awareness and mark its post- pandemic evolution with a unique and touching message that targets new and younger audiences while helping longtime fans rediscover Cirque du Soleil.

“As we all know, the Cirque du Soleil experience goes beyond the expected, and as a follow-up to “Intermission is Over” and “The Sun Rises” campaigns, “Discover the Extraordinary” infuses renewed energy into our brand message to help our fans and new audiences discover the extraordinary that we create every day,” stated Nickole Tara, Chief Growth Officer at Cirque du Soleil Entertainment Group.

In partnership with Sid Lee, this co-creation will once again challenge the limits of the imagination and possibilities. The campaign will live on print, social, and TV until December 31st, 2022, everywhere in North America.

Credentials :

CLIENT (Cirque du Soleil)

    Chief Growth Officer: Nickole Tara
    Head of Branded Content: Christopher Bower
    Senior Creative Producer: Yuri Berger
    Global Head of PR, Public Affairs & CSR: Caroline Couillard
    Manager – Social Media : Fabienne Daigle


    Global Executive Creative Director: Kristian Manchester
    Creative Director : Bradley Getty
    Associate Creative Director : Philippe Cossette
    Art Director: Audrey-Claude Roy and Mathieu McSween
    Copywriter (EN/FR) : Micheal Juretic, Shan Denicourt, Sandrine Leblanc
    VP, Head of Strategy: Élisabeth Jamot
    Strategist : Sophie Gibeault, Carla Mavaddat
    Head of Client Partnerships, USA: Melissa Spano
    Group Account Director : Justine Trudeau, Claire Pouly
    Account Team: Chloé Brossard, Eric-Alexandre Simard
    Executive Producer : Marie-Christine Toupin
    Executive producer : Marie-Soleil Patry
    Production Coordinator : Joannie Tellier
    Post-Production Producer : Camille Thibault Giguère
    Post-Production Coordinator : Geneviève Dattoli


    Executive producer : Mathieu Leduc
    Director : Kristian Manchester
    Director of Photography: Derek Branscombe 2nd Unit / Alex Miglierina
    Costumes : Flavie Lechat
    Service Production : HPLA
    EP : Ryan Hahn
    Producer : Chanel Urban


    Offline Editor : Vincent Ruel Côté, Xavier Lévesque, Eloi Arsenault
    Assistant Editor : Hugo Beaupré, Sonia Nadon, Elena Demai
    Motion Designer : Mathieu McSween, David Leclerc, Noah Dauphinais, Alex Deakin
    Visual Effects : Mathematic Studio
    VFX Supervisor: Thomas Nautin (Mathematic)
    Color grading: Beatrice Tremblay (Outpost)
    Online Editor : Dominique Belletête (Outpost)


    Producer : Sean Sable
    Composer : Mat Laf & Oclair
    Mix & Sound Design: Théo Porcet


    President : Shari Okin
    Director, Arts and Entertainment : Kyle Young
    Vice President Digital : Marc Vasquez

{ SOURCE: Cirque du Soleil }