Cirque du Soleil Entertainment Group (“Cirque du Soleil”), a world- leading producer of high-quality live entertainment, launched its new brand campaign Discover the Extraordinary. A year after the relaunch of its shows worldwide, Cirque du Soleil is today renewing its commitment to take audiences beyond expectations, to the outer limits of the imagination, and to feel the deepest emotions. Four decades later, this commitment to always go further in creating the extraordinary fuels its daily mission.
With this positioning, Cirque du Soleil reinforces that its shows go beyond the expected and transcend languages, countries, and cultures. The company has always been more than a circus; it defies the rules of convention and is an emotion generator. It creates the most daring reality.
For the first time in several years, the company wanted to create brand awareness and mark its post- pandemic evolution with a unique and touching message that targets new and younger audiences while helping longtime fans rediscover Cirque du Soleil.
“As we all know, the Cirque du Soleil experience goes beyond the expected, and as a follow-up to “Intermission is Over” and “The Sun Rises” campaigns, “Discover the Extraordinary” infuses renewed energy into our brand message to help our fans and new audiences discover the extraordinary that we create every day,” stated Nickole Tara, Chief Growth Officer at Cirque du Soleil Entertainment Group.
In partnership with Sid Lee, this co-creation will once again challenge the limits of the imagination and possibilities. The campaign will live on print, social, and TV until December 31st, 2022, everywhere in North America.
Credentials :
CLIENT (Cirque du Soleil)
Chief Growth Officer: Nickole Tara
Head of Branded Content: Christopher Bower
Senior Creative Producer: Yuri Berger
Global Head of PR, Public Affairs & CSR: Caroline Couillard
Manager – Social Media : Fabienne Daigle
AGENCY (SID LEE)
Global Executive Creative Director: Kristian Manchester
Creative Director : Bradley Getty
Associate Creative Director : Philippe Cossette
Art Director: Audrey-Claude Roy and Mathieu McSween
Copywriter (EN/FR) : Micheal Juretic, Shan Denicourt, Sandrine Leblanc
VP, Head of Strategy: Élisabeth Jamot
Strategist : Sophie Gibeault, Carla Mavaddat
Head of Client Partnerships, USA: Melissa Spano
Group Account Director : Justine Trudeau, Claire Pouly
Account Team: Chloé Brossard, Eric-Alexandre Simard
Executive Producer : Marie-Christine Toupin
Executive producer : Marie-Soleil Patry
Production Coordinator : Joannie Tellier
Post-Production Producer : Camille Thibault Giguère
Post-Production Coordinator : Geneviève Dattoli
PRODUCTION (SID LEE)
Executive producer : Mathieu Leduc
Director : Kristian Manchester
Director of Photography: Derek Branscombe 2nd Unit / Alex Miglierina
Costumes : Flavie Lechat
Service Production : HPLA
EP : Ryan Hahn
Producer : Chanel Urban
POSTPRODUCTION (SID LEE / MATHEMATIC / OUTPOST)
Offline Editor : Vincent Ruel Côté, Xavier Lévesque, Eloi Arsenault
Assistant Editor : Hugo Beaupré, Sonia Nadon, Elena Demai
Motion Designer : Mathieu McSween, David Leclerc, Noah Dauphinais, Alex Deakin
Visual Effects : Mathematic Studio
VFX Supervisor: Thomas Nautin (Mathematic)
Color grading: Beatrice Tremblay (Outpost)
Online Editor : Dominique Belletête (Outpost)
SOUND & MUSIC (CULT NATION STUDIO)
Producer : Sean Sable
Composer : Mat Laf & Oclair
Mix & Sound Design: Théo Porcet
MEDIA (STRIKE, BTA)
President : Shari Okin
Director, Arts and Entertainment : Kyle Young
Vice President Digital : Marc Vasquez
{ SOURCE: Cirque du Soleil }
