Cirque du Soleil is wading further into the deep end with “O” at Bellagio, its most profitable Strip production over the past 20-plus years. The company plans to expand the show’s schedule to seven days a week by 2020. The new schedule is likely to go into effect in late December. The decision came down Friday. The show is adding at least one performance on Mondays and Tuesdays, which are its current dark nights.
As it is, “O” performs about 470 shows per year and annually moves more tickets than any single production show in the world.
The read here is, “O” already spreads the wealth to other Cirque shows on the Strip. Why not put the schedule to the test to draw more revenue? Officials say that if “O” hits the box-office projections, other shows’ schedules will be reviewed. No plans have been announced yet to update the aquatic spectacle, but I wouldn’t be surprised to see refreshment at the pool by 2020.
{ SOURCE: Las Vegas Review-Journal }
