Las Vegas: Get To Know Your (Cirque) Neighbors

It’s going to be one of the most talked about advertising campaigns in this city’s marketing history of the wild, wacky and whirl. Cirque du Soleil has created a playful campaign that encourages locals to get to know their neighbors by showing that Cirque performers are just like us — residents with ordinary daily lives.

Starting this month with TV and outdoor ads, plus online and local print, artists from “O” at Bellagio, “Ka” at MGM Grand and “Zumanity” at New York-New York will be seen watering the lawn, picking up dry cleaning and getting coffee en route to work.

Except that Cirque does it a little differently than you and I in suit and tie. They will be shown doing what we all do but in extravagant costumes and meticulous, show-ready makeup!

Look for “O” ballerina Yuliya Eremina in Southern Highlands, “Ka” artists Barri Griffiths in Green Valley and Eric Henderson in Spring Valley and “Zumanity’s” Marina Tomonova in Enterprise. Cirque’s marketing director, Lou D’Angeli, explained his campaign:

“We wanted to show the more human side of our artists who at times may seem superhuman and larger than life in our shows. At the end of the day, they are your neighbors.” Lou plans the campaign to continue through summer with additional Cirque performers.

{ SOURCE: Robin Leach, LVRJ | }