What’s Up at CirqueClub — Feb.6.2006

Since we last looked Cirque Club has posted a background on boleadoras and early Cirque performer Betty La Commare. The rest of their output has focused on Corteo: a news feature, two desktop wallpapers and two virtual cards, and on the “Goodies” page two interesting video clips from the show, showing tent set up and behind the scenes.

And this holiday season they brought back several animated and other virtual cards, allowing more flexibility in sending with a new Cards Manager, with such features as allowing multiple “send to” addressed. Good move!

Press Releases has only one item on the premiere of Delirium.

The Boutique has some new items (mostly clothing), including some interesting large papier-mâché mirror masks created by Franco Cecamore from Italy. The headpiece is tall at 24” high by 13” wide, and come with three images; the Alegria high bar artists, “O’s” comets on the horses, and the “O” lady face picture with the well-known shot of the syncro swimmers, each selling for $450.00 apiece – YOW!. They certainly are beautiful though.

KA.com has two articles in a new “First Anniversary” section; one a list of celebrities who have seen KA in the past year, the other with comments from cast and crew. They’ve also created a new “Promotions” section under “Extras” that will feature news of hotel/show package deals and contests.

Zumanity.com has two new pieces as well, profiles of two artists new to the show and a cute Q&A with Ugo Mazin.

In Cirque Club marketing messages, it’s been a time of promotional offers and special deals:

In what looks to be a trend, Cirque is offering a special “two-times only” discount at tent show Boutiques in each city. One example email sets up the premise:

“I have a fantastic scoop… On Saturday, February 4 and February 11, the Cirque boutique at the Corteo Grand Chapiteau at Taylor Street Bridge in San Jose will open its doors to Cirque Club members only. What’s more, on these two days you will be entitled to 10% off all your boutique finds! Remember, you don’t need to show any tickets to take advantage of this offer. All you have to do is visit the Grand Chapiteau between 12:30 p.m. and 2:00 p.m. with a copy of this e-mail. Be sure to check out our brand new Spring/Summer collection for 2006 and perhaps pick up something special for your Valentine.”

The same offer also applies to Varekai in Miami, with the same dates but different times, 9am to 11am.

Hotel deal promotional tie-ins seem to be the craze for the romantic month of February, and are mentioned in two of the messages this month.

KÀ announced “our first package deal ever, exclusive to Cirque Club members!”:
“As of today, with just one short phone call you can secure tickets to see KÀ-our latest creation in Las Vegas-and book an overnight stay at the MGM Grand Hotel and Casino at the same time. You will also obtain a 20% discount on all Cirque du Soleil merchandise in the KÀ boutique, a $35 dining credit for participating restaurants in the MGM Grand and a $25 credit to visit the Grand Spa.

To book your KÀ Package, all you have to do is call 1-800-277-0141 and ask for the KÀ Winter Package at MGM Grand. You will also need the following code to access this offer: MKT024. Please bear in mind that this offer is only valid for performances taking place between today and February 28, 2006. If you’ve been thinking about taking a break this winter, this may be exactly what you’re looking for!”

And we got a virtual Valentine’s Day caress (and deal!) from Zumanity’s Madame:
“Hello Darling,

I want to wish you an exhilarating Valentine’s Day and-even more important-a sensual, candle-lit Valentine’s Night. May we all come together on this special occasion to celebrate our passion for things that tantalize the eyes and arouse the senses!

In a few short days, I will be sharing 28 dimly lit evenings with all my favorite creatures, including some recent additions to the Human Zoo who have touched me in ways I can’t describe. Relax, chéri, I’m just kidding! Let me kiss & tell you about Joanie & Nicolas, and then you can read all about my fifteen minutes with the delectable Ugo Mazin!

Oh, by the way, I heard something fabulous that might interest you. If you reserve a room at the New-York New-York from now until the end of my favorite month, you can add on Z PleaZure Package. PleaZure means all you Zumans can enjoy the show, unlimited Zumanitinis, breakfast in bed, a deluxe room upgrade and more for only $159 per couple! Simply call 1-866-815-4365 to book your room and Z PleaZure Package, and enjoy ZUMANITY à deux!

Have a simply divine Valentine’s, you magnificent creature!

(P.S. Z PleaZure Package includes: Two premium tickets to ZUMANITY, Unlimited Zumanitinis at the show and two souvenir glasses, Breakfast in bed (a value of up to $50), Two Spa admissions and A Spa Deluxe Room upgrade. A $350 value, for only $159 per couple!” (Room sold separately)

Also in the last two months, Dralion left two cities! First Zurich:
“The time has come for Dralion to say goodbye once again! We leave Zurich next week after having spent almost two months in this beautiful city. Although it’s always sad to say auf Wiedersehen, we’ve had the chance to make some good friends along the way… Did you know that Dralion employs over 150 locals in every city in which we make a stop? These valued additions to our permanent staff make all the difference when it comes to explaining local customs and language, and welcoming our guests. They are also great sources of information about restaurants, nightclubs and sites to visit, as they can share their favorite hangouts with us. Thanks to them, we got to sample the best raclette and fondue in Zurich, and we discovered some fascinating places we never would have known about otherwise.

The Dralion cast and crew also took advantage of the great Swiss outdoors, parachuting, paragliding, hiking and running everywhere we could. It’s also safe to say that most of us managed to eat our bodyweight in chocolate, and believe it or not, we have still have more to eat! We also appreciated the wonderful welcome you extended us, not to mention the fabulous weather you ordered, just for us!”

…And then Bilbau:
“Just as the excitement of Christmas and the Nochevieja is calming down in Bilbao, Dralion is gearing up for our move to Seville. Although we are frequently away from our family and friends for long periods, our traveling lifestyle enables us to enjoy celebrating special times of the year with a local flair. We enjoyed a “Dralion family” dinner at our hotel on December 24th and even received a surprise visit from Santa Claus himself, loaded with gifts for the kids and the rest of us! We also got to participate in the tradition of eating 12 grapes for luck on the night of the Nochevieja and partied until the wee hours, Spanish style! Other highlights of our stay included a very special behind-the-scenes visit of the beautiful Guggenheim Museum and a day trip to one of the oldest wineries in the Rioja region. Of course, we were happy to get so many great suggestions from our Cirque Club members and took the opportunity to visit many of the local hot spots, thanks to you.”

Above messages courtesy of Cirque Club.