MBC to air Cirque du Soleil shows
Posted: Wednesday, December 27, 2006
Press Release: TradeArabia News Service
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MBC Group, a leading Middle East broadcast network, has signed an exclusive cross-channel agreement with Cirque du Soleil, a leading live entertainment company, to broadcast a number of Cirque du Soleil shows.
It will also hold a competition whose winner will get a free trip to Las Vegas, USA to see Cirque’s latest show.
According to the terms of the agreement, MBC is the official television sponsor for Cirque du Soleil, which is bringing its production of Quidam to the Middle East for the first time early next year.
Extraordinary productions of Cirque du Soleil, including Dralion, AlegrÃa, Saltimbanco, and Varakei are scheduled to be aired on MBC Channel’s 1 at the end of December and throughout 2007. In addition to this, MBC 4 will be highlighting Quidam in Dubai with two-hour specials on the magic of Cirque.
“It makes perfect sense for the world’s leading live entertainment company, Cirque du Soleil, to choose nothing less than the best to share their magic with people across the region. With unparalleled production quality and an enthusiastic, world-class team who are also the biggest Cirque fans, we are proud to be the exclusive TV partner for this event,†said Andrew Maskall, marketing manager, MBC group.
During the Quidam run, MBC will air promotions and also run a SMS competition for viewers, with the grand prize being free airline tickets to Las Vegas to watch one of Cirque’s newest and most spectacular productions, ‘Love’, a collaboration between Cirque du Soleil and the Beatles.
“Cirque is bringing imagination, beauty and magic to Dubai and MBC will make sure that no one misses out,†concluded Maskall.-TradeArabia News Service
{ Source: Trade Arabia, Dec.27.2006 }
