Jennifer Leggio from ZDNet recently took a moment to speak with Jessica Berlin, Cirque du Soleil’s social media manager, about her role with the company and how she manages Cirque du Soleil’s Facebook and Twitter accounts.
- A bit of a pioneer for Cirque du Soleil, Berlin says that her current position was created after she became an advocate for giving bloggers the same access that Cirque would give to any mainstream media outlet.
“I strongly believe that bloggers can tell the story of our shows better than anyone else because its not as formal as a magazine articles or as structured as something in the paper. It is someone’s first-person account of their experience and so many readers will trust their opinion on the show,” Berlin said.
More important, Berlin understands that the new influencers, or those who serve niche interest groups, might be better at driving awareness to the audience that Cirque wants versus some of the mainstream press.
Read more of the article here.
{ SOURCE: ZDNet }
