New Rosé Inspired by Cirque du Soleil Launches Nationwide

Born out of a partnership between wine innovators Truett-Hurst Winery and Wines That Rock, LLC, this Cirque du Soleil Rosé is another example of the innovative and inspiring wine selections that Albertsons Companies stores are best known for. Albertsons Companies will carry the Cirque du Soleil Rosé in banner locations across the United States, including Vons, Safeway, Albertsons, Tom Thumb, Jewel Osco, Randalls, Shaw’s, and more.

“We are pleased to have been presented with such an opportunity by Truett-Hurst for our first wine release with this delightful rosé. At Cirque du Soleil, we embrace those who audaciously want to do, try, see and feel things differently, and this is one of the reasons why we agreed to take on this adventure,” said Jonathan Tétrault, President and COO of Cirque du Soleil brand.

“We pulled out all the stops and assembled a dream team for this project. From our master winemakers in France, the luxurious glass selected for the bottle, to our collaboration with the Cirque du Soleil team on the elegant label, this project was a dream come true. The innovative wine team at Albertsons Companies worked with us closely throughout the project to make sure every detail was perfected, and to ensure this rosé will be the ‘go to’ wine of the season,” said Phil Hurst, Co-Founder, President and CEO of Truett-Hurst Winery.

“We love introducing new products that surprise and delight customers in every aisle of the store,” said Geoff White, President of Albertsons Companies Own Brands. “We are excited to have collaborated on this wonderful new rosé wine.”

The limited-edition wine is available at Albertsons Companies stores and suggested retail is $19.99. For more information visit


The creation of this premium Rosé de Provence required a lot of savoir-faire. Inspired by the infinite elegance of water, biodiversity of soil, the mistral wind that keeps the vineyards dry, and the raging emotions of the sun, grapes are transformed into a poetic ballet of sublime joy. Like Cirque du Soleil shows, this inspiring wine from the south of France provides pleasure and celebration, and takes us on an unexpected journey that lives in the moment but lasts in our memories. Cirque du Soleil Rosé is a joyous feast for the senses. Cirque du Soleil embraces those who audaciously want to try, see and feel things differently. As makers of joy, curiosity and because ordinary just won’t do, this Cirque du Soleil Rosé inspires people to celebrate the moment, keep life spontaneous and escape the mundane.

Provence is located in the south of France in an area rich in history and renowned for producing some of the world’s most elegant Rosés. Winemakers from this region have a combined respect of the terroir and climate with a desire to produce approachable and fine wines. Bottler Hostellerie des Vins De Rognes is nestled outside the small town of Rognes, 15 km north of Aix-en-Provence. The terroir is composed of limestone clay soil and is blessed with a gentle Mediterranean climate. Grapes are harvested during the cool hours at night and then rushed to the winery where they are de-stemmed, crushed and then chilled to preserve the fresh aromatics.

COMPOSITION : Grenache 70%, Cinsault 20%, Syrah 10%
ALCOHOL: 13.0% by vol.
RS: Dry – 0.5 g/l
COLOR: Pale Pink
AROMAS: Citrus and floral
FLAVOR: Mixed summer berries and citrus
BODY: Light

This delightful Rosé is a delicate, charmingly pale and shiny pink rose in the glass with beguiling aromas of small red fruits, giving way to a beautiful floral range of flavors. This light-bodied wine is delicate and supple, velvety and fresh with slightly fruity notes leading to a crisp and refreshing finish. It is revelry in a bottle!

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Truett-Hurst- Truett-Hurst, Inc. (NASDAQ: THST; is a holding company. Its sole asset is controlling equity interest in HDD LLC, an innovative super-premium, ultra-premium, and luxury wine sales, marketing, and production company based in the acclaimed Dry Creek Valley, Sonoma County, California. Truett-Hurst, Inc. is an “emerging growth company” as defined by the JOBS Act. It is headquartered in Healdsburg, California.

Wines That Rock, LLC-The founders of Wines That Rock, LLC have been at the forefront of bringing pop culture to fans for decades. Originally born out of a passion for music and wine, Wines That Rock launched its namesake collection of classic wines influenced by the spirit of Rock ‘n’ Roll. Further bridging the gap between the arts and wine, Wines That Rock launched the highly acclaimed Fifty Shades of Grey Wine, The Bachelor Wines and Downton Abbey Wine collections. Working together with brand owners such as NBC Universal, The Rolling Stones, NPR, TCM, Discovery and many others, Wines That Rock specializes in bringing new and exciting wines and wine clubs to market. With over 35 years of Rock ‘n’ Roll experience, Wines That Rock promotes, produces and markets their one of a kind wines to a global marketplace.

SOURCE Wines That Rock, LLC