While Cirque du Soleil’s shows have been reviewed many times over, an overview of its retail experience has generally been absent – until now. Alex Davis from Retail Customer Experience checks into Cirque du Soleil’s new “Bistro” retail marketplace concept, which launched with OVO this past spring:
- Cirque’s 25-year history of classic shows have a passionate following of patrons who enjoy purchasing a reminder of their show experience at touring shows and permanent installations including everything from custom clothing, hand-crafted art, DVD’s and various other manner of memorabilia. A dark blue custom fixture system based on the mechanics of road cases previously served as the display environment, however it left the merchandising and concessions space disconnected from the fantasy-like Cirque experience. Rodney Landi, vice president of merchandising and hospitality for Cirque du Soleil, recognized an opportunity to expand the performance experience into the concession and retail shop; creating a marketplace truly in sync with the brand.
Read the full article here.
See a slide show here.
{ SOURCE: retailcustomerexperience.com}
