Cirque du Soleil, known for their stylish, high-energy, vibrant-color live shows, is looking to expand its brand to scripted television, signing a first-look deal with 20th Century Fox Television to develop live-action prime-time scripted projects that go beyond the Cirque du Soleil brand and its live shows.
“Cirque du Soleil is recognized for its incredible, high-quality, artistic live entertainment. I am confident that by joining forces with 20th Century Fox Television, we will propel our brand to new heights by creating distinctive high-quality television productions,” said Jacques Methe, president of Cirque du Soleil Media. “Our goal with this partnership is not to televise our live performances, but rather create content in the primetime scripted arena that will elevate the genre by drawing from Cirque’s creative vision,” said Jacques Méthé, President of Cirque du Soleil Média.
Added 20th Television President of Creative Affairs Jonnie Davis. “The Cirque du Soleil brand is so vibrant and colourful and mind-bending. We’re already searching for writers who can tap into their world to create scripted series that are as distinctive and exciting as the world famous Cirque live events.”
Cirque du Soleil Média is a joint-venture between Cirque du Soleil and Bell Media. 20th TV film sibling already is in business with Cirque du Soleil on a live Avatar show shepherded by James Cameron.
CAA brokered the deal on behalf of its client Cirque du Soleil Média.
The project comes after Saban Brands teamed with Cirque on a cross-platform kids property that called for a TV series, online content and merchandising, among others. Cirque in June also united with cross-platform producer Marblemedia to co-produce TV content, including a miniseries, hourlong drama and live musical event inspired by the Canadian-based circus troupe.
{ SOURCE: Deadline | http://goo.gl/jjT46X }
{ Image from “The Wrap” }
