Glade and Cirque du Soleil announced a partnership to prove there is more to scent than meets the nose. As expressed through the artistry of Cirque du Soleil, the year-long partnership will demonstrate how any of the 37 Glade fragrances can incite emotion, spark the imagination and arouse the senses.
Beginning with an immersive, multi-sensory experience on Wednesday, October 22, Cirque du Soleil will transform Madison Square Park in New York City into a dreamland. Animators and acrobats will alter the park landscape as various scents fill the air. Inspired by Glade fragrances Pumpkin Pie Diner, Apple Cinnamon, Red Honeysuckle Nectar, Cashmere Woods and Clean Linen, the visual animation will shift as each scent elicits a different emotion and artistic expression.
“Cirque du Soleil is one of the most innovative brands in the world – they are a great partner to bring-to-life the power of Glade® scent as a driver to emotion and creative expression,” says Kelly M. Semrau, Senior Vice President of Global Corporate Affairs, Communication and Sustainability, for SC Johnson. “We look forward to the year ahead and Glade® playing the part of catalyst to Cirque du Soleil’s special performance.”
Cirque du Soleil is known for producing high quality productions telling each show’s story through captivating theatrical performances, stunning acrobatics, dramatic music and lighting. As part of the year-long partnership, Cirque du Soleil and Glade will bring people across the country scent-inspired surprise special performances, testimonials from Cirque du Soleil experts, and more.
“What we’ve developed for Glade is unlike anything we’ve ever done before,” says Cirque du Soleil’s Corporate Alliances Senior Director Louis Malafarina. “Fragrance has the power to elicit a specific feeling or emotion, or in our case, inspire us to imagine a new one.”
As the worldwide leader in home fragrance, Glade can help unlock a variety of positive emotions through scent. Glade has been a fragrance leader for more than 50 years, growing from two products to 37 fragrances in an ever-evolving range of product forms.
To learn more about the partnership or Glade fragrances and products visit: www.Glade.com, www.Facebook.com/Glade or follow us at Twitter.com/Glade and Instagram.com/Glade using #FEELGLADE.
{ SOURCE: PR Newswire }
