BOMBAY SAPPHIRE Aligns With World Famous Cirque du Soleil(R)
Exclusive Collaboration will feature BOMBAY SAPPHIRE gin martini cocktails in the Cirque du Soleil Tapis Rouge(TM) – a first for Cirque du Soleil
NEW YORK, Sept. 6 /PRNewswire/ — BOMBAY SAPPHIRE(R), the leading super-premium gin in the United States, is collaborating with the world famous Cirque du Soleil, becoming the first spirit ever to be featured at Cirque du Soleil Tapis Rouge lounges. This forward thinking and groundbreaking relationship will feature unprecedented exposure for the BOMBAY SAPPHIRE brand throughout the United States and further demonstrates the creative and trend setting nature of BOMBAY SAPPHIRE.
“This enterprising relationship with Cirque du Soleil will allow us to enhance what is already a truly inspired performance experience,” said BOMBAY SAPPHIRE Senior Marketing Manager, Giles Woodyer. “We are thrilled to be aligning with a brand that so similarly strives for excellence and commits to upholding the creativity, innovation and genuine expression that signifies BOMBAY SAPPHIRE.”
BOMBAY SAPPHIRE is the official spirit of Cirque du Soleil in the United States and will be the only featured spirit served in the intimate Tapis Rouge. The Tapis Rouge is a dedicated lounge opened pre-show and during intermission. Now, VIP guests (21+ and older) will be able to enhance the sensory experience of the performance by enjoying delicious BOMBAY SAPPHIRE cocktails.
“BOMBAY SAPPHIRE gin’s natural elegance and dedication to quality align perfectly with the vision and innovation of Cirque du Soleil,” stated Ryan Sandilands, Corporate Alliances Director, Cirque du Soleil.
This defining alliance, which also includes premiere parties, highlights BOMBAY SAPPHIRE’S ongoing support and celebration of artistic expression, as well as the brand’s ability to develop meaningful and relevant associations with today’s adult consumer.
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The Official Cocktail of CIRQUE DU SOLEIL
BOMBAY SAPPHIRE SURIYA
1 part BOMBAY SAPPHIRE
3 parts Fresh Pineapple Juice
Drizzle of Chambord
Served in a chilled martini glass.
About BOMBAY SAPPHIRE
BOMBAY SAPPHIRE is the best selling super premium gin in the United States. The combination of its ten unique botanicals, vapour infusion process and authentic British heritage secure BOMBAY SAPPHIRE as a leader among gins, as well as a symbol of style and sophistication. BOMBAY SAPPHIRE strongly supports inspired adult individuals who create passionate work in design, film and other artistic arenas. For more information, please visit http://www.bombaysapphire.com/.
BE BRILLIANT AND INSPIRED. DRINK RESPONSIBLY! http://www.bombaysapphire.com/ BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK. IMPORTED BY THE BOMBAY SPIRITS COMPANY U.S.A., MIAMI, FL. GIN – 47% ALC. BY VOL.
