Vstar Archive

  • VStar CEO seeks new live entertainment opportunities for parent Cirque du Soleil

    VStar CEO seeks new live entertainment opportunities for parent Cirque du Soleil

    Eric Grilly, CEO of Fridley-based VStar Entertainment Group, is working to expand the performance portfolio of parent company Cirque du Soleil Entertainment Group as executive head of studio alliances for the Montreal-based global live-entertainment brand. Grilly said he was excited to leverage his industry relationships and experience to pursue partnerships with Hollywood studios and other content license owners for Cirque while focusing on VStar's children's stage shows.

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  • Nickelodeon Looks to Shine on Stage as More Kids Tune Out TV

    Nickelodeon Looks to Shine on Stage as More Kids Tune Out TV

    With kids’ TV in a ratings slump, Nickelodeon is looking to increase its presence on the stage. The cable network, part of Viacom Inc., is expanding a relationship with Cirque du Soleil’s VStar Entertainment that will turn more of its franchises into theatrical shows. The five-year agreement will put characters such as Dora the Explorer and Paw Patrol on stage together for the first time, and VStar will be able to further mine Nickelodeon’s library for entertainment ideas.

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  • Kidscreen: “Cirque’s big top just got bigger”

    Kidscreen: “Cirque’s big top just got bigger”

    Get yer’ popcorn and peanuts, because Cirque du Soleil Entertainment Group is climbing into a canon and launching itself into the kids entertainment business. The Canadian company acquired Minnesota’s VStar Entertainment Group—along with its circus arts subsidiary Cirque Dreams based in Florida—in July. VStar produces family- and kid-friendly theatrical shows, exhibits, cruise ship shows and outdoor events.

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  • Cirque Acquires VStar Entertainment & Cirque Dreams

    Cirque Acquires VStar Entertainment & Cirque Dreams

    Cirque du Soleil announced on Thursday, July 5th, the acquisition of Minnesota-based VStar Entertainment Group and its Florida-based circus arts subsidiary Cirque Dreams, which allows the Montreal creative powerhouse to expand its audiences with plug-and-play creative content specifically designed for children and families.

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