NFL Experience Archive

  • NFL Experience in Times Square will stay open for free

    NFL Experience in Times Square will stay open for free

    Pint-size football fans in the know are getting their fill of their favorite pastime — for free. The word hasn’t spread widely about this surprising holiday fantasy at the NFL Experience, an interactive museum spread over 40,000 square feet in Times Square. The museum — which boasts a simulated game in a 4-D movie theater and allows users to throw a football to a digital player and tackle a blocking dummy — was supposed to close on Sept. 30 after less than a year.

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  • NFL Experience in Times Square to Close

    NFL Experience in Times Square to Close

    The NFL is sacking its own museum, as fan support was just lackluster. After just 10 months and only two weeks into the new season, the Times Square-based NFL Experience — a 40,000-square-foot attraction featuring a 4-D roller-coaster theater — is closing its doors on Sept. 30.

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  • NFL Experience Immerses You In Football Through Tech

    NFL Experience Immerses You In Football Through Tech

    Have you ever been curious about how it feels to be hit by an NFL linebacker? Or how hard it is to complete a pass to a receiver? Have you ever wanted to know exactly what goes on between the quarterback and his coach before every play? And what the cryptic names assigned to plays actually signify? Well, you’re in luck.

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  • NFL Experience Opens in Times Square

    NFL Experience Opens in Times Square

    December 1st, the NFL and Cirque du Soleil Entertainment Group unveiled NFL Experience Times Square in the heart of New York City. The attraction, located on the corner of West 47th Street and 7th Avenue at 20 Times Square, spans 40,000 square feet and four floors, bringing fans the most interactive and extensive football experience in the world.

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  • Cirque Partnered with Thinkwell Group for NFLX

    Cirque Partnered with Thinkwell Group for NFLX

    In partnership with the NFL and Cirque du Soleil Entertainment Group, world-renowned experience design company Thinkwell Group has announced its involvement in the NFL Experience—a high-tech attraction launching today in Times Square that lets visitors immerse themselves in America's favorite sport.

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  • Bloomberg: The Future of Cirque Isn’t the Circus

    Bloomberg: The Future of Cirque Isn’t the Circus

    In the past three decades, Canada’s Cirque du Soleil has reimagined the notion of a circus by crafting visually arresting aerial extravaganzas that are a world away from P.T. Barnum’s brassy Greatest Show on Earth. Yet at the new Cirque-designed NFL Experience in New York’s Times Square, the closest thing to acrobatics comes from the onscreen football players that audiences witness up close as they’re immersed in the game through a combination of video, sound, moving seats, and even smells.

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  • NFL putting permanent Experience in Times Square

    NFL putting permanent Experience in Times Square

    Currently in previews, the NFL Experience will open to the public in the mecca of Manhattan on Friday, one day after a grand opening that Commissioner Roger Goodell and assorted football celebrities and Hall of Famers will attend. While this Experience is patterned after the exhibits the league has done for years at the Super Bowl and draft, it has a new and different feel thanks to a partnership with Cirque du Soleil.

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  • D-BOX Technologies Powers NFL Experience Times Square

    D-BOX Technologies Powers NFL Experience Times Square

    D-BOX Technologies Inc., a leader in entertainment motion technology, has been selected to power the much-anticipated NFL Experience Times Square, the state-of-the-art sports-themed attraction has been created by Cirque du Soleil in partnership with the National Football League, slated to open in November.

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  • NFL Experience Times Square Unveils Sneak Peek!

    NFL Experience Times Square Unveils Sneak Peek!

    NFL Experience Times Square today revealed the first detailed look inside the state-of-the-art interactive attraction that promises to bring football fans closer to the game than ever before. Opening this November in Times Square, the NFL Experience Times Square offers fans a chance to step into the shoes of an NFL player.

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  • Cirque Names President for NFL Experience Times Square

    Cirque Names President for NFL Experience Times Square

    Cirque du Soleil named Danny Boockvar president of the NFL Experience Times Square, which is scheduled to open in November. The attraction is designed to bring football to life through interactive displays on training regimens, game plans and physical challenges that allow guests to measure up against the pros.

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