Cirque and the App

About half of the people who buy tickets to a Cirque du Soleil production in Las Vegas do so just 48 to 72 hours before the show, and 25 percent purchase them the day of the show, according to Cirque Senior Vice President Jerry Nadal.

Armed with that information, the company has been working to develop technology targeting visitors arriving in Las Vegas with text messages and updates with special offers such as, “Looking for something to do? How about a two-for-one ticket package for ‘Zumanity’ at MGM Grand in four hours?”

“We see this with Millennials all the time, making these last-minute decisions, so we have people working on how to reach them,” Nadal said during Saturday’s One Drop Walk for Water charity event that started at Symphony Park and ended at Springs Preserve. “We are working on programming an app for that right now, targeting those who make last-minute decisions, and we’re hoping to have it ready the first quarter of next year.”

{ SOURCE: John Katsilometes, LVRJ | }