An Inspiring Partnership: Cirque du Soleil® and Macy’s Join Forces to Bring World-Class Entertainment to Macy’s Iconic Events
Partnership Kicks-off This Summer with Special Performances from Cirque du Soleil at Macy’s Passport Presents Glamorama® and Continues with a New One-of-a-Kind Float in the 87th Annual Macy’s Thanksgiving Day Parade
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NEW YORK–(BUSINESS WIRE)–Two of the world’s most iconic entertainment brands join forces to bring awe-inspiring entertainment to audiences nationwide. The internationally renowned masters of imagination, Cirque du Soleil® will kick-off a three-year partnership with Macy’s (NYSE:M) this summer that will bring the unique theatrical flair of Cirque du Soleil to several of Macy’s most iconic events including Macy’s Passport presents Glamorama® and the famed Macy’s Thanksgiving Day Parade.
“We are thrilled to welcome Cirque du Soleil to the Macy’s family of iconic events,” said Amy Kule, group vice president, Macy’s Parade & Entertainment Group. She added, “Combining the unique artistry of Cirque du Soleil with Macy’s signature ability to create magical moments for millions of spectators, I’m sure that working together will add a fantastic new layer of imagination to our world-famous spectaculars.”
“We are delighted to partner with Macy’s for these spectacular events across the United States and to bring the imagination of Cirque du Soleil to Macy’s Thanksgiving Day Parade,” said Mario D’Amico, chief marketing officer of Cirque du Soleil. “This creative collaboration between Cirque du Soleil and Macy’s will provide a fantastic platform for both brands, creating a unique experience for customers.”
The magic begins with special performances of select acts from Cirque du Soleil during this summer’s Macy’s Passport presents Glamorama events. Macy’s iconic high-fashion and entertainment extravaganza showcases the latest fashion from the hottest designers, show-stopping dance, visuals and staging, as well as incredible musical and other performances. Taking place at theatres in Minneapolis, Chicago, Los Angeles and San Francisco, Macy’s Glamorama this year is themed “Fashion in a New Light,” highlighting the mystery and magic of illumination.
The partnership continues later this year with the debut of a new Cirque du Soleil float and performance in the 87th annual Macy’s Thanksgiving Day Parade. A wonder to behold, the float will combine the whimsical Macy’s Parade magic with the extraordinary artistry of Cirque du Soleil.
“The creative vision of Cirque du Soleil partnered with Macy’s expertise will allow us to deliver an inspiring experience during Macy’s iconic Parade,” said Yasmine Khalil, director of Special Events, Cirque du Soleil. “This is a fantastic opportunity for Cirque du Soleil to work with Macy’s given their expertise to design floats and our world-class artistry and performers.”
Macy’s Passport presents Glamorama will take place on Aug. 2 in Minneapolis, Aug. 9 in Chicago; Sept. 12 in Los Angeles; and Sept. 19 in San Francisco. An exclusive American Express® pre-sale for Minneapolis and Chicago tickets runs May 30 through June 5 for American Express cardholders only. Tickets are available for purchase at www.macys.com/glamtickets.
The 87th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 28, 2013 from 9 a.m. – Noon in all time zones.
Read the original press release here
{ SOURCE: EON Business Wire }
