NEW YORK, May 13 /PRNewswire-FirstCall/ — MTV Networks, a division of Viacom ( VIA, VIA.B), today announced a broad-ranging, first-of-its-kind programming partnership with Microsoft Corp. for Electronic Entertainment Expo 2010 (E3 Expo 2010), the video game industry’s leading trade show. For the first time, only MTV Networks will take viewers inside the spectacular controller-free games and entertainment with “The World Premiere of ‘Project Natal’ for Xbox 360” experience, a spectacular live performance imagined by Cirque du Soleil, and live to the Xbox 360 Media Briefing for game announcements, world premieres and breaking news on the future of the Xbox 360 video game and entertainment system.
“We look forward to making entertainment history again at E3 Expo 2010 and can’t think of a better partner than MTV Networks to exclusively share our news, experiences and Cirque du Soleil’s amazing creativity with an entirely new audience,” said Don Mattrick, senior vice president, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft.
Read the full press release here.
{ SOURCE: PRNewsWire }
