It has already been a year since we embarked on this journey, and what a journey it has been! I’ve been asked countless times, why launch 45 DEGREES, why create a new company and a new brand when our activities were successful within Cirque du Soleil.
?
It was precisely based on the success we reached as Cirque du Soleil Special Events that the idea of 45 DEGREES was born. We called ourselves 45 DEGREES, as it is the latitude where our offices are located and the ideal temperature (in Fahrenheit) to serve champagne! We wanted to give ourselves the latitude – to create the most memorable events using Cirque du Soleil’s expertise and the latest technological trends, as well as use our attitude – and dare to create the unimaginable.
Over this past year, we’ve created a strong team on every front and have allowed ourselves to provide the creative strength and production capabilities to our clients for exceptional projects. We engineer moments for all senses. We see things in ways never thought possible; not for what they are, but for what they could be.
In 2015, 45 DEGREES has had the opportunity to create and produce spectacular events while collaborating with top teams close to home and across the globe. For this, I thank all of you.
Here is to another creative, stimulating, boundary breaking year! Long live 45 DEGREES.
Yasmine Khalil, President 45DEGREES
