Škoda Auto, more commonly known as Škoda, is a Czech automobile manufacturer founded in 1895 as Laurin & Klement. It is headquartered in Mladá Boleslav, Czech Republic, and as of now is an official Partner of Cirque du Soleil.
Skoda is expanding its brand management with a partnership with the Cirque du Soleil. The Canadian live entertainment company is known for its shows and performers. More than 180 million viewers have visited Cirque du Soleil since their founding in 1984. Skoda will in future be an integral part of the Cirque-du-Soleil promotion in outdoor advertising, print products, TV commercials and the Internet presence. The partnership, which was agreed until 2021, also includes large-scale marketing campaigns as well as special VIP experiences such as backstage tours, meet-and-greets with the artists and advertising opportunities directly linked to Las Vegas. There have been the entertainment specialists for more than 20 years with numerous shows.
